State tv packages in Russia haven’t shied away from exhibiting photos of demise and destruction in Ukraine. Viewers have seen corpses within the streets of Bucha, blasted-out automobiles at a prepare station in Kramatorsk and the stays of a hospital advanced attacked in Mariupol.

However the photos are accompanied by rhetoric that blames Ukraine or the West for the assaults, or accuses the Ukrainian authorities of falsification. The phrase “pretend” is thrown round always — in some circumstances printed in shiny pink letters throughout grotesque movies and pictures.

When the primary pictures and movies of the slaughter in Bucha, a Kyiv suburb, started rising on April 3, Russian propagandists rapidly responded by saying that the bodies in the streets have been these of actors.

“They name this proof,” mentioned a information host on Channel One. “That is one more pretend. The footage is staged.”

On Telegram, an app with broadcasting capabilities, channels dedicated to supposed “fakes” pump out the identical message, falsely claiming, for instance, {that a} nearer have a look at a video of our bodies strewn throughout Yablonska Avenue in Bucha exhibits one of many corpses elevating an arm and one other one standing up.

Probably the most common information packages within the nation, “60 Minutes” on the channel Russia-1, makes use of the English phrase pretend liberally, stamping it on screenshots of articles revealed by the Western information media and on movies and pictures from Ukraine.

“There isn’t any proof of victims, however the West doesn’t want the reality,” the present’s host, Olga Skabeyeva, declared in a single episode. As she spoke, enormous screens within the studio behind her projected a video exhibiting corpses in Bucha, with “pretend” written in pink in a single nook.

On Channel One, a whole program dedicated to exposing “fakes” is hosted by Alexander Smol, who additionally hosts the Russian equal of “America’s Funniest Dwelling Movies.”

In every episode of “AntiFake,” Mr. Smol convenes three specialists in historical past, army techniques, social media or knowledge — normally males — to select over the main points of social media posts or articles in regards to the battle in Ukraine revealed in Western publications like The New York Occasions, The Guardian, the BBC and The Related Press.

Mr. Smol and his company have argued that the scenes in Bucha should have been staged. There’s not sufficient blood, they are saying. The our bodies are positioned in numerous methods in pictures, they declare.

They haven’t restricted their marketing campaign to Bucha.

In a latest episode, Mr. Smol broadcast a video of docs making an attempt unsuccessfully to revive a 6-year-old woman who was rushed to a hospital in Mariupol after a catastrophic shelling. The video was first released in late February by The A.P. and circulated on Ukrainian tv and Western information media websites.

Because the video of the dying woman was performed again and again — the phrase “pretend” stamped throughout it — the boys on Mr. Smol’s present mentioned it had been shot from too many angles and in too easy a way to be actual. They usually mentioned a digital camera operator wouldn’t be allowed into an emergency room.

Mr. Smol and others on his program have additionally echoed the state narrative that Ukrainian forces have been behind the assaults on the hospital advanced in Mariupol — a strike that killed a pregnant woman and wounded staff and maternity ward patients — and the train station in Kramatorsk, which left at the very least 50 individuals lifeless.

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